November 8, 1998 released the is Intel c favorite cartoon character of America — Homer Simpson. In it, strange as it may sound, Homer’s brain through a surgical operation to change the processor of Intel of Pentium II. Thus, 30 seconds of commercials, Simpson-senior transformed from a low-skilled worker of the atomic power station in College Professor. This is Intel deflection from a simple idea: if a Pentium II was able to turn a slob like Homer Simpson, scholar, imagine what this chip would do with your computer. A promotional video was made in the style of the animated series called “More intelligent Homer’s brain”.
It was shown in Prime time until the last day of December 1998. In addition, the processor giant has launched a series of Souvenirs with the logo “Intel Inside” pictured on the back of the head of Homer Simpson. This series includes mugs, t-shirts, caps, badges, and a Mat for a computer mouse.
Intel has appealed to the creators of the animated series is not accidental — the year before the screens came the 182nd episode of the Simpsons in which without the consent of the chief of chip maker has used the logo “Intel Inside”. Intel decided that, despite the illegal use, this is good for her. Therefore, instead of a claim, the company offered multiples cooperation to create a complete advertisement.
This year, the processor giant has again decided to attract attention by using fictional characters, has earned large popularity thanks to television. But this time the main role was played not near Homer Simpson, and in many ways the opposite character Dr. Sheldon Cooper from the TV series “the big Bang Theory”. In a series of videos of the actor Jim Parsons, using known fans of the series the antics of his hero, a young scientist with a phenomenal level of intelligence, hinted to various people that it is time to change their old slow laptop to modern model.