Premium wars 2014: BMW beats Audi & Mercedes

Posted on 09-01-2015 at 12:16 by Ricardo – 71 Comments”

All premium brands are alike. But some are slightly more equal than others. This is the einstand of the race between BMW, Audi and Mercedes.

On the basis of the interim results, this is actually not a surprise: the BMW has the longest, once again, the largest. The Bavarian car manufacturer with the ever-expanding modellenaanbod, where no niche is spared, saw the sales with 9.5% increase to 1.811.719 units. A new record. The most popular model, the 3 Series (476.792 pieces), which he coupébroer in the form of the 4 Series (119.580) far for. Of the exotic i8, there are meanwhile 1.741 delivered. If we in the sales of MINI and Rolls-Royce joined in, addition, the BMW Group on 2.117.965 sell. A plus of 7.9% compared to 2013.

Audi experienced also a record year. Thanks to the plus of 17.7% in China sales for 2014 on 1.741.100 cars with four rings on the nose. A not sick increase of 10.5%.

Mercedes picks up, in percentage terms, the largest increase: with a plus of 12.9%, which they come out on 1.650.010. Daimler boss Zietsche attributes this success mainly to the S-Class and C-Class.

The figures of BMW, Audi and Mercedes in a row:

MerkVerkoop 2014Verkoop 2013Verschil

BMW1.811.7191.655.1389,5%

Audi1.741.1001.575.10010,5%

Mercedes1.650.010 1.461.68012,9%