In anticipation of the Apple announcement, analysts of Yandex.Market learned how to change prices on new iPhone models last two years.
In 2017 started selling iPhone 8, iPhone 8 Plus and iPhone X. All smartphones were announced at the same time, however, X iPhone went on sale almost a month later.
The price of the iPhone 8 and 8 Plus decreased on the first day of sales for the month fell by an average of 12%. Prices on iPhone X grew up in the first week, and then for the month fell 7% lower than it was in the first day of sales.
By March 2018, over half of sales, the iPhone 8 and 8 Plus fell by an average of 15% in comparison with the start of sales, and iPhone X — 20%.
At the beginning of April at prices influenced by the dollar, grown for 3 days at 11%. For example, in the period from 1 to 12 April iPhone X 256GB increased by almost 10%, and the iPhone 8 and 8 Plus — approximately 6-10%.
The Apple iPhone 7 and 7 Plus, introduced in September 2016, significantly cheaper a month after launch. Hardest by almost 40% over this time has fallen in price iPhone 7 Plus 256 GB. By March 2018 the price of the iPhone 7 and 7 Plus have fallen on average by 30%.