The combined company “Coherent” and “Euroset” reported about significant growth of popularity of trade-in program in Russia. Less than a year, the number of used smartphones that the program trade-in is exchanged for new machines buyers, has increased more than 65 times.
According to Dagmar Ivanova, commercial Director of the combined company in the second quarter of 2017 to the exchange brought about 1,500 vehicles, and in April-June 2018 — about 100 000 pieces.
In stores currently accept smartphones, not only Samsung and Apple, but also Huawei/Honor, LG, Xiaomi, Nokia, OPPO, and Sony. In addition, to pass on the trade-in price in India you can now also iPad and tablets brand Huawei. Can be exchanged with a surcharge of not only old smartphone for a new one, but also buy the trade-in tablet and in stores Cstore — MacBook and iMac.
In the second quarter of 2018 Liaison clients often change device to Samsung smartphones — their share in the total number of purchased devices was 53%. In second place was the iPhone — 38% purchased the devices trade-in program. Completing the top three smartphones Sony Xperia and 8% of the total number of acquired devices for the trade-in program. Were popular smartphone brands, Xiaomi, Nokia, iPad and iMac. In the second quarter of 2018 customers Liaison passed on trade-in mainly Apple products — 56% of the total number of commissioned devices, Samsung’s brand share was 35%. Also customers gave device brands Sony, LG, Xiaomi, Nokia and Huawei/Honor.