Aston Martin book the fat loss, complains about Brexit

Posted on 27-06-2016 at 13:51 by jaapiyo – 50 Comments”

Financial business is difficult in the British sportwagenbouwer.

Aston Martin is such a great British tradition-company that car enthusiasts for decades, happy with bloemooie and sometimes with something less beautiful, but nevertheless characteristic cars.

What unfortunately also in the tradition of the brand, hear, and actually applies to all independent (British) sports car-builders now and in the past is that they are generally loss making and therefore regularly change hands or go bankrupt. In the past, they were all different individuals and parties, such as David Brown, Victor Gauntlett, Ford, Prodrive and several consortia that owns the brand. In the meantime the company in the hands of, among others, Investindustrial, an Italian investor. A few years ago, has also Mercedes for a small share of five percent in the company taken.

Or that current owners are happy with their investments is the question, because, for the fifth consecutive year made the independent British sports car manufacturer last year loss. The loss before taxes amounted to this time 127,9 million British Ekkermen Pounds. About 2014 was the loss still 71,8 million Pounds.

CEO Andy Palmer said earlier still good hope that the company last year more cars would sell in 2014, but in the end it’s just a little less: 3.615 Aston’s went there last year over the counter compared to 3.661 in 2014. That is about half of the limit that former Ferrari president Luca Di Montezemelo himself had set for the maximum number to build a Ferrari in one year. A limit that is uncle Serge, incidentally, has been released.

The figures are not top, but Aston claim that they are the result of investment in new models such as the DBX. This year, the company expects to reap the fruits of the coming of the long awaited DB11. Although that was not directly going to express in more total sales that must model this year’s income all increase by twenty percent.

Meanwhile, calls CFO Mark Wilson, the British government, it quickly to create clarity about what the consequences of Brexit for which the British people last Thursday chose:

“What we do want is clarity and what we do want is stability to be brought as quickly as possible. That’s the thing I believe helps not only Aston Martin but all of the car industry.”

Buy you a DB11 to Aston through these tough times, to help?