F1 sponsorship deal with Heineken caused controversy

Posted on 14-06-2016 at 13:41 by RubenPriest – 91 Comments”

Alcohol promote, you can do that, surely not!

Thus, the anti-alcohol lobby (PDF) in a letter towards the FIA president Jean Todt. In the letter you can read that the European Alcohol Policy Alliance is disgusted of the idea that alcohol is promoted in a sporting event that driving a car has to do. Calm your tits, mrs. Mariann Skar of this European organisation. Advertising of Heineken is not displayed on the F1 cars. In addition, investing the Dutch biergigant about thirty percent of the sponsorship in the ‘If You Drive, Never Drink’campaign.

Skar asks, however, Todt is as FIA wants to distance themselves from this form of sponsorship. The comparison with the stopping of tobacco advertising within the world of F1 is made on this. Or the FIA president also, but something will attract the criticism is the question. The deal with Heineken is committed for five years and an amount of 150 million dollars is involved.