Special Operations: personalization of Jaguar Land Rover

Posted on 13-06-2014 at 13:08 by sir_smokalot – 10 Comments”

For the automobile manufacturers is the real margin, not in the basic models, but with additional options and luxury decoration. Jaguar Land Rover (JLR), get now also in the bespoke boat, and calls his department’s Special Operations.

Call it Ad Personam, Tailor-Made, Individual, or Q, it all comes down to the same thing: to meet the demand, the price of a new car a to pluses with a piece of exclusive leather, or a piece of carbon.

Every manufacturer that has a bovenmodale car manufactures do it, although we at JLR are 2 things to ask: first, they are not something with McLaren, that is exactly the same name, uses, and secondly, is it not a bit redundant, since Land Rover already has a Autobiography-line? With regard to that last question: there was obviously a place for a superlative of the Autobiography models.

Especially for the new program builds JLR a new, state-of-the-art Special Operations Technical Centre which focuses on the design and development of high-specification models, fully bespoke, heritage products and luxury items. Here is also mention of limited collector’s editions.

Would that last to mean that, for example, a small series of the above Pro(n)project 7 is coming? Aston Martin did the same with the CC100, which will ultimately two klantexemplaren were built.