Is Dacia’s CEO of Lada, a success?

Posted on 15-03-2016 at 16:38 by Dizono – 19 Comments”

The figures of the Russian car manufacturer are not to about to home to writing, and thus moves the majority shareholder Renault to its Dacia-ceo to the front.

Currently, is Russia in a big economic crisis and there has also the largest car manufacturer of the country, AvtoVAZ or Lada, to suffer. But according to insiders, it is not only the crisis in which debit is to the bad figures, also ceo Bo Andersson would not be the right course. Under his reign had 20,000 Lada-workers looking for another job, something that the Swede and former GM ceo is not made popular.

Undoubtedly under pressure from Renault-Nissan, which has a majority holding in AvtoVAZ, is now Nicolas Maure pushed forward. At this time, the Frenchman managing director of Dacia, and he is also the head of Renault Romania. Who knows, it might Maure of Lada just as a success as Renault, at the time, did with the Romanian Dacia. Just like the Lada was that brand previously highly focused on the domestic market, where it is now in Europe, good sales know to write it down. And just like Dacia, seems to be also Lada ready for a European comeback.

With the Vesta and the X-Ray still fresh in the product range, Maure possible to get the Lada out of the doldrums to help. Especially when the domestic economy is also what attracts. The above car is, in fact, the Lada Largus, indeed, a Dacia Logan MCV from the previous generation. The chance that more Dacia’s a Lada badge, looks at this again slightly larger.