BMW launches new iPerformance label, with additional badges
Posted on 12-02-2016 at 12:09 by jaapiyo – 36 Comments”
Soon-to-be the choose if you have a BMW purchase, if you would like a snazzy ‘M’ on the flank or prefer a iPerformance baaaaadge?
Yesterday we had hot news for Russian oligarchs in the form of the BMW M760Li xDrive. Today we have hot news for Dutch bosses of politically correct organizations in the form of the BMW 740e iPerformance. iPerformance? Yes, iPerformance, that is BMW’s new label for cars with electro-goodies. Think of an M-sport package but greener. Or actually bluer in this case, given the blue outer details of the package. Under the hood of this plug-Siebener houses four cylinders and a turbo, which, together with the electric motor for a power provide of 326 hp. The 740e will be the first BMW to be with this label, but later it will find its way to, for example, the 225-xe and the 330e.
The iPerformance models, the fruit must pick from the technological expertise of the ‘BMW i’ when it comes to electric motors, battery cells and electronic control systems. At the latest they will be identified by blue BMW i-style elements into the traditional BMW kidney and the wheel hubs as well as to choose edrive lm logo on the C-style. Also, the iPerformance models adorned with a BMW i logo on the fenders in the front, because everyone knows that more logos extra premium. In that respect, BMW has well listened to us.
Perhaps more relevant for the BMW iPerformance-rider is that they also get access to BMW’s 360° ELECTRIC program. This program is intended for electric driving as enjoyable as possible, with, for example, the i-wall box to the car easily at home to be able to load. But also have you as a proud iPerformance rider the ability to with BMW Add-on Mobility, conventionally powered cars to use as you further afield than a few hundred kilometers, such as when you go on vacation. The latter is to prevent that you are somewhere in the middle of France comes to stand without the ‘juice’, balend as a plug as there wasn’t a place to plug in to stitches.
Gallery: BMW 740e iPerformance
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