When we go en masse online buy cars?
Posted on 14-05-2014 at 14:48 by ricardo – 19 Comments”
Almost everything is connected and almost everyone has a device with an internet connection in the pocket. We buy our online at all drowsy and tetteren about it on the social media. But why do we buy so few cars online?
Capgemini has a research into the influence of online within the car industry carried out, in which more than 10,000 consumers from ten countries were questioned. In the massive report are a number of interesting findings. We will highlight them here just for you.
44% want best online buy a car
According to Capgemini, online consumers have a substantial influence on innovation within the automotive industry. Sure, even at the dealer along and against the tires kicking remains for us petrolheads fun, but there is a growing need for online interaction with dealers and suppliers, in addition to a increasing influence of social media and digital winkelgewoonten on the auto industry.
Although the online automotive retailers doesn’t like mushrooms shoot from the ground, is 44% of the respondents were willing to make online buying a car. Among consumers of Generation Y (18-34 years), this percentage is slightly higher, at 50%. Best striking that a fairly large group there absolutely not want to, but the online buying a car is not to compare with a pair of shoes or a new gadget.
More than half (55%) of the respondents indicates that the car dealer remains the most important source of information when buying a car, but nearly all consumers (97%) make also use of the internet in their search for a car. Also the search engine is becoming more and more important for information gathering. No surprise here.
Social media have now become a key factor in the search for a car. Up to 85% of the respondents expect from dealers that they interact with them via social media. 73% of the respondents in the purchasing decision influenced by positive comments on social media.
Asked about the ideal way to test drive to perform, over 40% of that for the door delivery of a testauto is preferred, followed by a well-known location of your choice.
Online sale + test drive for the door = holy grail?