From sir to Mr.
Here what-what, and enterprise brands from China not to take: while Huawei vbuhivayut astronomical amounts in advertising their smartphones (Samsung in this regard, just resting every second the advertising of the gadget in full of journalists, Barcelona touts Honor or P-series), ZTE tries to use the principle of “buy, hurry up!” and is friends with the Spanish people revered players. During MWC 2016 the brand has signed an agreement with the football club “Seville”, became the “technological partner” and sponsor, of course.
Love football — love and ZTE
In old times the same practice conducted by Siemens Mobile, only this time with the participation of Real Madrid. And fans of the club responded to the brand in return. What the guys from Siemens eventually polyubili their mobile division is completely different, has nothing to do with football history.
But such amenities were not in themselves, but in connection with the launch of the flagship smartphone, the Axon on the Spanish and European market in General. Smartphones in themselves are not new and were announced in the U.S. last summer. ZTE then told that the models were developed specifically for American tastes (you are not tired of our old analogy of Toyota-lexi?), and then the company promoted a series of award through sponsorship of three basketball teams. Judging by the fact that last year’s methods, the Chinese did not refuse the meaning of these maneuvers was definitely.
Okay, all of this lyrics and preamble. As “ambuli” let’s talk about the smartphones, especially because two of the three models until the end of his life conveyor will not get to Russia.
Two foreigners, not counting the Axon mini
We recently tested the ZTE mini Axon and on this occasion, were seized with conflicting emotions: very beautiful and stylish smartphone Chinese. Display – cost-effective and high-quality, the headphones sound great, and everything else is made for the Quartet, sometimes a stretch. And all at a price comparable to more mainstream brands. In General, thoroughbred fashion model Chinese “sauce”, but the Europeans will have the opportunity to order the Premium audit with the display which responds to the pressure – we are talking about the 3D Touch in the androidofony.
And God help her, with the budget variation of the Axon – where did you see technically perfect mini versions of the flagships? It is better to go to assess the two remaining models – under the big Max index of Axon and “simple” Axon, which is the company’s flagship without fear and without reproach.
The bottom face ZTE Axon Elite
The front panel Axon ZTE Max
Axon Max is a big galoot with good looks cocky young man. Few smartphones with a diagonal of 6 inches looks good. They either roll with a cheesy copy of fine scale models, or look as heavy and cumbersome as a tablet. But large flagship ZTE looks stylish – especially impressive rear insert with the texture “under the skin” and faux stitching. Live this pattern looks so good that it is time to send the designers of the Galaxy S5 and Note 4 for a tour in the showroom ZTE, give them a slap and sentence “watch should look and feel to the touch your leather plastic”.
Interface ZTE Android 5.1 in Axon
Example photos taken with the camera of ZTE Axon
However, in other aspects of the smartphone encourages fewer. Yeah, great, with a good display (Super AMOLED on such a diagonal does not look flawless in clarity, but the battery eats less) and thin. But the speaker is of average quality, rear camera on the strength of the Quartet, and the shell does not always work smoothly, because of the potential for Snapdragon Full HD resolution is enough end-to-end.
The right side Axon ZTE Max
Rear panel Axon ZTE Max
Axon ZTE Max
ZTE Axon
Operating system
Android 5.1 Lollipop
Android 5.1 Lollipop
Screen
6”, 1920×1080, Super AMOLED, 367 ppi
A 5.5”, 1920×1080, IPS 401 ppi
Processor
617 MSM8952 Qualcomm Snapdragon 1.5 GHz (8 cores, Cortex-A53)
Qualcomm MSM8994 Snapdragon 810 2 GHz (8 cores, 4x Cortex-A53 + 4x Cortex-A57)
Graphics
Adreno 405
Adreno 430
Operational memory
3 GB
3 GB
Permanent memory
32 GB, microSD slot
32 GB, microSD slot
Link
4G (LTE Cat.7), 3G, Wi-Fi (IEEE 802.11 b/g/n/ac), Bluetooth 4.1, GPS, GLONASS
4G (LTE Cat.6), 3G, Wi-Fi (IEEE 802.11 b/g/n/ac), Bluetooth 4.2, GPS, GLONASS, NFC
Camera
primary: 16 MP, video recording 1920×1080,
front: 13 MP
primary: 13 + 2 MP MP, video recording 3840×2160,
front: 8 MP
Battery
4140 mAh, non-removable
3000 mAh, non-removable
The price at the time of publication
~ 33 thousand rubles
~ 42 thousand rubles
Where to buy:
Call vertelki:Lenovo Axon Max3inline
Call vertelki:Lenovo Axon3inline
Although the smartphone has a good selfie-sensor, can charge 60% in half an hour – Qualcomm Quick Charge 3.0, comrades. Yes, and pedigreed audio codec, as in mini-versions, remained in force.
The front panel ZTE Axon
Rear panel ZTE Axon
Competitors to this smartphone in the market not so much – retired Lenovo VIBE Z2 Pro with bad camera work, bad reception of a cellular network and a bunch of “glitches” firmware. ASUS ZenFone 2 ZE601KL Laser is much more affordable but thick and plastic-perepletchikova. But with Sony Xperia C5 our ZTE competed would be hard, because Japanese Selyvon strong in everything except autonomy. And don’t forget that the Europeans spread this model around 32 thousand roubles (in recalculation at a current rate of the Euro), and for such money in Russia, a lot of buyers choose to “endure”, or even to take the smartphone easier.
Okay, Lopatina – the thing is still “on the fan”, and why the Russians did not deliver Axon? Because of this smartphone are all performed at a decent level – and shoot camera with decent quality, and Snapdragon 810 turns all system modifications very cheerfully, and Chinese flagship looks great.
But it’s the price – on journalistic praise of the smartphone ZTE smile modestly and say “On the Russian market this model will cost 40-45 thousand. Here personally you will be able to promise us an excessive demand?”.
The result in ZTE Axon test Antutu Benchmark 5.7
No, you can’t. And understand perfectly well that started shrinking in the price of Chinese brand nowhere: while competitors get from one pocket displays from their corporate factories, and on the other – its the same processor, ZTE makes smartphone for old-style (pays Qualcomm for the chips, Samsung for the displays, etc.) and invest more in the equipment for mobile operators Yes other pleasures of the professionals of the communication sphere.
However, this does not mean that the premium ZTE smartphones “dig” for life – the company is now considering options for the launch of sub-brand Nubia (most likely, he will come to Russia exclusively to online sales) and are assessing in which countries is rolling out the second generation of smartphones Axon – it, judging by our intelligence, not long to wait. So you can already start to guess which football/hockey club will have on the company’s form logo ZTE.
Metal, eight cores, inexpensive
To Russian buyer at ZTE will be a different approach – the company will focus on budget smartphones Blade. Not only the model of the “third freshness” with the immortal MediaTek MT6582, and quite modern representatives – in a metal case with a fingerprint scanner and 64-bit processors.
In order to produce “anti-crisis” smartphones, competitors ZTE “was delivered of” child brands: Huawei has created Honor and Fly with some disguise, invested in Wileyfox. ZTE not to multiply entities and limited new indices in its untwisted the line of the Blade.
The top face of the ZTE Blade V7
The front panel ZTE Blade V7
Rear panel
It is likely that new Blade and Blade V7, V7 Lite, the manufacturer will release at a price up to 20 thousand rubles, and if to be repelled from this fact, the smartphone will fit perfectly for the role of unpretentious cars in the official Russian retail.
Android interface 6.0 in ZTE Blade V7
Example photos taken with rear camera ZTE Blade V7
Example photos taken with the front camera of ZTE Blade V7
Example photos taken with rear camera ZTE Blade V7
What we have sold in this price range? The Year Before Last The Samsung Galaxy A7? Weak – Snapdragon 410 for 21 thousand rubles – a sad story. But to wrestle with Huawei P8 Lite V7 new Blade can problem. ZTE on this occasion even limited the introduction of proprietary shell MiFavor the notification curtain and many of the icons have been modified to offload the CPU.
ZTE Blade V7 Lite
ZTE Blade V7
Operating system
Android 6.0 Marshmallow
Android 6.0 Marshmallow
Screen
5”, 1280×720, IPS, ppi
5”, 1920×1080, IPS, 441 ppi
Processor
MT6735P MediaTek 1 GHz (4 cores, Cortex-A53)
MediaTek MT6753 1.5 GHz (8 cores, Cortex-A53)
Graphics
The Mali-T720
The Mali-T720
Operational memory
2 GB
2 GB
Permanent memory
16 GB, slot microSD
16 GB, slot microSD
Link
4G (LTE Cat.4), 3G, Wi-Fi (IEEE 802.11 b/g/n), Bluetooth 4.0, GPS, GLONASS
4G (LTE Cat.4), 3G, Wi-Fi (IEEE 802.11 b/g/n), Bluetooth 4.0, GPS, GLONASS, NFC
Camera
primary: 8 MP, video recording 1920×1080,
front: 8 MP
primary: 13 MP, video recording 1920×1080,
front: 5 MP
Battery
2500 mAh, non-removable
2500 mAh, non-removable
The price at the time of publication
not declared
not declared
Where to buy:
Call vertelki:ZTE Blade V7 Lite3inline
Call vertelki:ZTE Blade V73inline
The front camera is good in both the smartphones take selfies without any problem, but still equipped with a flash. As for performance – MT6753 is still considered a good osmeterium middle class and “pulls” operating system without complaint in all cases, except for games. But in V7 Lite processor is not enough that Quad, so even a slightly reduced frequency – the smartphone is “butt”, and of felt. And both smartphones are quite long retain the pictures on the rear camera. So MediaTek OCTA core in good light might be processing photos faster. However, it will charge these factors on not-so-old tradition of exhibition samples.
The front panel ZTE Blade V7 Lite
The right facet of the ZTE Blade V7 Lite
Rear panel of the ZTE Blade V7 Lite
Metal, you say? And to the touch, like plastic. But take the hands of the coin, there is a knock on the rear cover – and true metal. Only colored so hard that the plastic insert at the top and bottom of the back cover were made identical in appearance and to the touch. Probably did not to Polish the aluminum and do not bother with expensive procedures. Or this piece of metal is too thin, and without proper finishing could go for the “tin can”. Anyway, ZTE not cheating customers saying about used building materials – I remember in Meizu Metal no metal case was not, and the lid was plastic misunderstanding with a thin layer of glossy paint.
Android interface 6.0 in ZTE Blade V7 Lite
Example photos taken with the front camera of ZTE Blade V7 Lite
Example photos taken with rear camera ZTE Blade V7 Lite
Example photos taken with rear camera ZTE Blade V7 Lite
In short, Blade V7 copes with its tasks well, so it all depends on the price. V7 Lite is simpler and less powerful, so will be able to compete unless with ASUS ZenFone Laser – Taiwanese competitor at a slightly higher power hardly tossing and turning about the same speed. Effect is overloaded with apps and background processes firmware ASUS. And metal Blade V7 would be a good alternative for those, who aren’t “free” eight cores with pre-crisis times.