There are 800.000 car names registered
Posted on 07-10-2013 at 19:16 by ricardo – 69 Comments”
With a bad model you pull the critical consumer is no longer about the streak. Brand names are more important than ever, but the variety from which automotive manufacturers can choose to fade further and further. There are now a bizarre number of names registered.
In a longread on Automotive News, a number of marketers of big car manufacturers word that a book open on how it becomes increasingly difficult to have a decent name. Marketingbaas Russ Clark, Chevrolet: “It is difficult. In 1975 there were approximately 75,000 registered in the automotive landscape, and today was the day that the 800,000.”
Creative names
Because of this, according to Clark worldwide, hardly a name or a letter that has not yet been claimed by a car. Brands will become more creative with the names they are to cars. Infiniti, for example, who recently decided to naamstrategie radical change, and a ‘Q’ to paste, or ‘QX’ if it is a SUV or crossover. The Chinese Qoros decided that the Q-tour, but was stopped by Audi to the court stepped in and in the right, it was stated that the letter Q is from Audi.
You could say that the time of really creative names (hello, Ferrari) over with so many registrations and trademarks. That the auto industry through her options are starting to become is also endorsed by Sybille Kircher of marketing Nomen Deutschland (invented the Yaris, Evora and Touran). In addition, there is still a moeilijkheidsfactor in the last few years plays: the globalization of car models. As more and more brands of cars for all markets are equal pull the name anywhere in the world fall. Something that is Mitsubishi with the Pajero and Fiat, the Croma had forgotten.
More about the declining creativity in autonamenland at Automotive News. The Rest of us the question: what do you think is actually the best autonaam of the last 20 years? I, the undersigned, goes for Vanquish.
Fotocredit: Autojunk.nl