Jeep is working on a Range Rover competitor
Posted on 14-05-2015 at 10:34 am by sir_smokalot – 60 Comments”
“When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that, [..] and we will.” ~ Sergio Marchionne, CEO of Fiat Chrysler Automobiles.
As the boss of an Italian-American multinational company, per year 4.5 million vehicles to sell, you have the never quiet, and certainly Marchionne. There is an ambitious 5-year plan until 2018, and if the stories are to be believe, is the revival of Alfa Romeo is in full swing. In addition, Serg is not averse to flirting with Apple and Tesla, and he gives now and then an interview.
Compared to Bloomberg ordered the Italian-Canadian boss know that there is a top-of-the-line SUV from Jeep is coming up, which sell in the Range Rover should go away. With that luxury cars deserve the JLR group is currently the gold money in the States.
To small margins
Such a model for FCA is desperately needed, because large luxury cars to sell means more margin run. Where the competition margins of 6% to 8% (8-10% in the premiumsector), it must be FCA to make do with a meager 4%. In Europe and South America because it is mainly small cars sell, especially to volume runs, and in the US because of the last few years aggressive market share is caught by large discounts to offer. It had to be in the US also invested a lot, because that was under the previous owners didn’t happen.
The building is very luxurious vehicles, however, is an art that should not be underestimated. Not everyone can screw just a SUV for the demanding rich clientele in each other, and Jeep has not exactly a great name as it is on the finish and the precision of the (sometimes alcoholic) factory workers to arrive. But who knows, work the FCA.
Jeep or Maserati?
What may in the above in your mind: “why would you get a luxury SUV like Jeep market, if you also Maserati in your portfolio have’? A very good question, which we answer now guilty should remain. What is obvious is that it’s a Maserati Levante-rebadge is with Jeep logo, but why would you do that? In the luxesector is Maserati – Levante is expected in January 2016 in Detroit reveals a 100 times stronger brand.
By the way: the largest that Jeep now builds the Grand Cherokee. Until the beginning of years ’90 they had a large model, the Canyonero (Grand) Wagoneer.
In 2018 – when he settled on his 5-year plan – get Marchionne as CEO, and he carries the keys of his accrued empire over to a later to determine the successor. According to persistent rumors, he is working behind the scenes to a rapcarrière, and will shortly after his retirement, under his rap alias Surge I. O. his first mixtape to drop. The thick cars in the clip has it all.
To the extent that is appears to the FCA-boss one last blast to make, because he, like no other, is of the opinion that in the automotive a further scale-up and common development is necessary, and that after this process, only a handful of large manufacturers remained. Or is this also going to happen is the question, some analysts describe his relentless mating dance with both the tech – as the automotive industry as ‘desperate’.