RIP: the most famous autoslogan is not more

Posted on 22-05-2015 at 8:44 by Dizono – 45 Comments”

But whether or not we now very bothered at all.?

Started In 2000 Mazda with the slogan ‘Zoom Zoom’, helped by a song with the same title (MOVIE). I dare not say or Mazda that slogan at the time, even though in the Netherlands used, but that was certainly the launch of the first Mazda6, which the oersaaie 626 had forgotten.

Not that the Mazda6 eventually the history books will pick up as a gamechanger, but the slogan remains in any case a nice stick in your head. On the other hand, a really telling slogan is now also not, with Canon or Nikon had the better appropriate. Which camera brands can now get, as Mazda goes ‘Zoom-Zoom’ in the household.

According to chief executive Russell Wager, compared to Automotive News, is the slogan ‘Zoom Zoom’, although very well known, but practically nobody knows where he stands. For ‘Driving Matters’, so, according to Wager, and not entirely surprisingly, that is the new slogan of Mazda. With a emo-advertising is the story of a midlife crisis revealed, because driving matters, you know?

Say it, topslogan or should immediately be in the top 10 worst slogan ever?