In which direction should Marchionne Ferrari?

Posted on 15-09-2014 at 15:16 by sir_smokalot – 19 Comments”

Just as our land of 16 million national coaches counts, there are about 16 million car experts. And that is a good thing, because Ferrari’s new boss, Sergio Marchionne, may have some ideas about the future of the Cavillino Rampante.

The preliminary work is done: that is, vain, well-dressed dandy with a bag of money the company uitgeknikkerd, so now the truimouwen rolled up, and changes are to be implemented. But which one? Much more amusement parks? An ipo of Ferrari, perhaps? The production is quite fitting and a SUV build? Sergio is not there yet.

And that is not illogical because the Canadian Italian has a lot on his plate, and it is becoming more. He did used to be only nice-weerpraatjes to sell about fantastic beautiful Alfa’s out there now it really arrive, and sales reaching into the sky, and occasionally the Italian government to reassure, now he needs his time to divide between that and the Chrysler group with a zwalkende SRT-strategy and a barely-selling Viper (but an excellent selling basic cars and pickups), his upcoming appointment as Pope, and now another Ferrari there. How many hours would the man night sleep?

Back to Ferrari: Marchionne plans the company independently to keep of the Fiat group, “to prevent contamination from mass brands,“ a good first step. But beyond this? Luca Ciferri, who writes for Automotive News, comes with a nice option: blend, Alfa Romeo, Maserati and Ferrari in a luxury group that could raise a out a boatload of cash in a stock listing, putting Chrysler in the driver’s seat in the remaining Fiat-Chrysler combination.

An interesting option, where the question is whether Ferrari are now so cherished independence, preserves, because there is onvermijdelijkerwijs a kind of merkintegratie place. The best approach may be a conservative, and we have the group from Maranello places where the itself as self-evident see: at the top of the pyramid, without something in addition to tolerate?

In the F1, where this pyramid today is reversed, it will be Alonso were times, in any case, just at Ferrari remain so insured Marchionne, the Spanish El Mundo Deportivo.

Just before Marchionne, the stick takes over will di Montezemolo as finale yet 60 years of Ferrari in the U.S. to celebrate, with a circulation of 10 on the F12berlinetta-based specials, which is a different body and NART-livery, a 2.5 million euros per piece, so go the rumors. But more about this in the beginning of October.