VW saves on everything, but Bugatti remains sacred
Posted on 06-10-2014 at 11:32 by sir_smokalot – 20 Comments”
Every publicly traded multinational company is constantly cutting back, as shareholders a large return requirements. Also the VW group billions of savings, but not a penny on crown jewel Bugatti, that untouchable.
Who in the automotive sector around is probably familiar with the term halo car: models that at the top of the pyramid and are essential for the formation of the image of a brand. For the revenue you should not have them, but they are the cars that talk, cars with a Wow factor. With Bugatti, the VW Group (VAG) is not so much a halo car, as well as a halo of fire.
While it is true that on each copy of the only Bugatti model, the Veyron, (how expensive is also purchasing) quite a loss, that doesn’t matter. As long as we have each year only a handful of over-the-counter can VAG this with the other 9 a 10 million cars sold still compensate. A imagomaker cost money.
VAG is definitely not very lousy (except in the US, where Volkswagen does not meet the paving stones to wear): Audi goes like a train, Bentley is growing like cabbage, and also Lamborghini runs excellent. There is apparently still too much money across the beam path within the group, because CEO Martin Winterkorn insists on annual savings of about 5 billion euros from 2017.
This is no easy feat for a company with an annual turnover of 160 billion, but on the other hand: every year, VAG to show off that they appear a hundred million billion in R&D are going to stop (which is actually a long-termijnbudgetten for 5-10 years, but positive PR, you can as long as the media in gardens each year, just as news masking). Cut there a bit, and you’re done.
Where in any case not be cut, in Molsheim, where the workshop of Bugatti, so let Winterkorn are in Paris compared to Automotive News mentioned. At suppliers, Skoda and Seat may be the thumbscrews a little further aangdraaid be, but for the flagship of VAG, this is taboo. Too bad for those in Eastern Europe for poverty wages competitive salary for VAG modal cars in the other thread, but so it goes.
Photo: Bugatti Veyron Euroshopper Edition, via.