This could be its biggest acquisition. Google's parent company, Alphabet, is considering acquiring HubSpot, a cloud-based marketing software company, in a move that could revolutionize the CRM landscape, Reuters writes. Discuss© Ferra
If the deal is completed, it will become Alphabet's largest acquisition in history, exceeding $35 billion. This potential megadeal comes amid increased U.S. scrutiny of major technology acquisitions.
Talks with investment bank Morgan Stanley suggest Alphabet is seriously considering an acquisition. Determining the offer price and overcoming potential antitrust issues are key factors. HubSpot, however, remains in the shadows, refusing to comment on these speculations.