German Mobivention announced the release of its app store for iOS

Which is aimed at business customers. Apple will soon release iOS 17.4 with the ability to download third-party applications in the European Union. Mobivention, a company specializing in IT solutions, has announced the release of its own application store for iOS, writes 9TO5MAC, citing the company's press release. DiscussGerman Mobivention announced the release of its application store for iOS© Zhiyue

Mobivention will allow developers to distribute B2B and B2C applications outside the iOS App Store. As noted, their app store is aimed at business customers looking for alternative ways to distribute apps.

Developers partnering with Mobivention will have “simplified rules for publishing apps” compared to the App Store, making the platform more attractive for corporate applications. The company promises to review and approve apps according to Apple's criteria.

Mobivention will also provide branding solutions, allowing large companies to create their own stores for iOS users in the EU. The company says it worked directly with Apple during the development process to ensure compliance with Apple standards.