Does science help sell chocolate chip cookies?


And which cookie would you choose yourself?Sometimes, gimmicks like “Scientifically Proven” are used to promote some products. It turned out that this approach does not help to promote chocolate chip cookies. Discuss “Does science help sell chocolate chip cookies” Does science sell chocolate chip cookies? like cookies.

In one study, 511 students tasted chocolate chip cookies. There were three options for the treat – A, B and C. They had different descriptions. Students had to choose their favorite option. In half of the participants, option A was described as having a “juicy chocolatey taste”. The other half saw the description “Scientifically formulated to taste juicy chocolate.” The results showed that the use of science reduced the likelihood that participants would choose option A by 30%. the use of science, on the contrary, helped with promotion.