Based on dynamic dataAlgorithms of “smart” pricing have been introduced in the Azbuka Vkusa retail chain. Algorithms will automatically adjust the price of goods depending on demand, seasonality, quantity of goods, promotional activity. At the same time, the system accounting includes the cost of revaluing the store, more than 40 pricing rules and data on competitors. Discuss in a Russian supermarket chain, the robot will automatically change prices depending on demand and quantity of goods” alt=”In a Russian supermarket chain, the robot will automatically change prices depending on demand and quantity of goods” In a Russian supermarket chain, the robot will automatically change prices depending on demand and quantity />
Everything will happen in real time. According to representatives of the trading network, the goal is to automate the formation of prices and the transition to decision-making based on big data. This is due to constant fluctuations in consumer demand, which requires a transition to more dynamic and differentiated pricing. it in sales. More than 10 billion data records for 2 years were used to create the platform, including data on products, stores, prices, stocks and assortments. developed by the international company GoalProfit.