Tesla has reduced the price of Model 3 at $ 1,100, bringing the starting price of the cheapest models fell to 42 $ 900 without the additional kit. All three versions of the car showed the same decline in prices, including rear-wheel drive, all-wheel drive and efficient models. Writes Elektrek according to the representative of Tesla, the reduction was mainly due to the termination of the referral program of the company on 1 February, which, according to the company is much more expensive than I thought.
Reduces the cost of the Tesla Model 3
Initially, the referral program was aimed at increasing demand through word of mouth marketing, but the long queues on vehicles that are not yet ready, show that this is no longer necessary.
The cheapest Tesla is now worth 34 $ 850 after using the Federal tax credit (well, it’s for US residents), who in July will be halved, which in fact would add 1875 dollars to the cost of the car. The price of cars to $ 35,000 without any discounts is the main goal for the Model 3. This target price, which reflects both the accessibility and the scale of the mass market. However, that Elon Musk has stated that to achieve such rates “will be very, very difficult.”
Musk has openly stated the need to increase production speed and improve the design of production to reduce the prices of their cars on the way to an unattainable goal until 35 000 dollars for the machine. In the January letter, which was sent also and dismissal, Musk said that the company needs to achieve greater economies of scale, if she wants to release a version of Model 3 for $ 35,000, “and remain afloat.”
Meanwhile, in Europe, where only began to receive the first deliveries of Model 3, the cheapest model Model 3 is the all-wheel drive version with two engines, the starting price which is not less than 53 500 euros (approximately 60 000 USD). However, the Mask connects it with higher VAT and import duties.
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