Network of shops “Pyaterochka” is going to launch in 2019 testing online orders for products. This was told to journalists at investor day X5 Retail Group Sergey Goncharov, head of store format at the home.
The company plans promises to launch several experiments of multi-channel Commerce, combining online and offline purchases. One of such experiments will be the online service of the order, in which the buyer can collect your order from the store.
Will also be available shipping from certain stores for their neighborhood buyers. Another experiment — automated outlets online orders inside the “Fives”.
According to Goncharov, the projects will not require major investments by the company. According to Igor Shekhterman, chief Executive officer, X5, innovation and technology have become one of the key directions of the strategy for the coming years, but offline retail will remain the largest market for the company.