Operator MTS has shared statistics of sales of gadgets in their own salons and find out what color customers prefer smartphones in Russia.
The smartphone can be any color if it’s blue
It turned out that the preferences of Russians has shifted to a more vivid blue, red and pink models. Experts explain this growth of effective young audience.
Great popularity began to use the device blue. Sales of such devices compared to the same period last year increased by 600%. With the beginning of 2018, the proportion of blue vehicles in the total sales of 16.5%.
First, the impact on the popularity of the colors had a new model of Honor, such as Honor and 10 Honor 9 Lite. The buyers were 2.5 times more likely to choose red and 1.5 times more likely to pink smartphones, while sales of white versions, on the contrary, decreased by 63%.
Despite the impressive growth of colored devices, the most popular mobile gadgets in quantitative terms in the period January-September 2018 remain the device in black and gray — they choose every second buyer in the MTS. On the second place gold smartphones — almost a fifth of the gadget is purchased in this colour.
However, due to the growth of sales of models in bright colors, the proportion of “classic” and gold shades in the sales is gradually decreasing, for example, smartphone sales Golden colors grew over 8 months of 2018 in comparison with the same period of 2017 to 22%.