In Europe long enough to see cyclists who use a personal Hövding airbag instead of a helmet. The success of its products enabled him to build plans for the conquest of other markets and the release of the following model with connectivity to the smartphone.
Airbag Hövding is worn around the neck of the cyclist. Using special sensors it records the fall of man and reveals, protecting his head from the blow. This pillow requires only 0.1 seconds. A study by Stanford University showed that this solution is much better protection than a regular Bicycle helmet. More specifically, the Hövding is eight times safer.
In case of a fall at the speed of 25 kilometers with the Hövding airbag the probability of getting a head injury is 2 percent. With the usual hat at the same speed, the cyclist will be injured in 90 percent of cases.
What could be more important than their own safety and health? Hövding is already being sold in 16 European countries and in Japan. The company plans to enter the American and Australian markets. Since 2012, Hövding has sold 100 thousand of its airbags. Of these, 48 thousand have been sold over the past 12 months. The success of the company explains successful advertising video.
The video has been viewed over 100 million times. Unfortunately, the product has a negative side. The first is the price. Hövding costs $ 300. The second inadvertent activation. The airbag you want to disable pedal and it should not include not being on the bike. Otherwise, it might work without the need. And so it happened that the device erroneously recognizes the incident without any reason.
Fortunately, in the fall of 2019 is expected to release a new version called VEGA. It should become more affordable. The manufacturer wants to improve performance, battery life and design. It is also expected the emergence of a Bluetooth connection to the smartphone. This will allow you to update the firmware for the airbag.
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Cyclists are willing to change the helmet into a modern safety cushion for the head
Ernest Vasilevskiy