Any multimedia technology sooner or later will be used for advertising. And if earlier to the introduction of such technology would take quite a large amount of time, now one gets the feeling that some things are developed with a scope and it is on vtyuhivanie populations of different products. For example, a fairly young technology, augmented reality very soon force companies Taobao and Microsoft will be used for advertisement and purchase a product.
About the new development according to the Chinese news Agency Xinhua. One of the leaders of the Asian market will help the division of Microsoft HoloLens, which, as it turned out, for quite a long time worked on the project AR glasses, which will recognize objects and look for them in stores. The name of the new points speaks for itself: Mr. Buy. They will show the user information about the price of goods, customer reviews, places to buy things, shipping information and so on. In order to obtain all these data, one need only look at the desired object.
The authors give the following example of the use of the device: did you like the clothes of a passerby or an object (for example, a beautiful vase) – you look at the object through AR glasses, they produce object recognition, search on the Internet and add to cart. There you can read reviews and shipping options. In addition, the device will be another function: they will show how it will look good in the real world, projecting a 3D image. However, this is only true for commodities with the trading platform, Taobao. The device will go on sale in September 2018.
Augmented reality glasses will help with finding items in stores
Vladimir Kuznetsov