If you have an iPhone, then you earn a lot of money. To such conclusion the National Bureau of economic research at the University of Chicago. Report prepared by Marianne Bertrand and Emir Kamenica. They believe that any one brand is not an indicator of income as well as Apple.
The result of the study showed that if a person owns an iPhone, it can be argued that with a probability of 69 per cent had a high income. Interestingly, before the iPhone there were other ways to identify a person with good income. In 2004, the butter Land O’ Lakes and soy sauce, Kikkoman is clearly talking about high-income people. In 1992, a sign of high family income had a presence in the house of mustard Grey Poupon.
In 2016 the indicator of high income has become not only the iPhone. The researchers say that Android smartphones are good too say about their owners. In addition, the use of the operator Verizon says the high income. However, iPhone remains the most expensive product, at that time, as not all Android smartphones can match its value.
We can assume that in different cultures the symptoms of high income can vary. The researchers have provided this option. For this reason, they used machine learning for data analysis of representatives of different cultures. The result showed that over time the differences are becoming less.
Above presents very interesting information. It shows which brands were indicators of high income in 1992, 2004 and 2016.
Study: which brands indicate a fat wallet
Ernest Vasilevskiy