Figure of the day:
15 100 000
of dollars of losses brought YotaPhone 3.
The Chinese company Baoli China, which now owns the brand YotaPhone, reported $ 15.1 million of losses from the sales of the YotaPhone 3. This was told to the edition “Kommersant”.
China Baoli for the first time disclosed data on the sales of third-generation YotaPhone. As at 31 March 2018 revenues reached 41 million Hong Kong dollars, which is about 5.2 million USD. Nevertheless, the loss in this area amounted to 118,6 million Hong Kong dollars, 15.1 million U.S. dollars.
The company does not despair and believes that the brand needs time for market acceptance. At the moment the YotaPhone 3 is sold via the online store JD.com and retail network Aisidi. YotaPhone 3 with the 64 GB priced at about 300 dollars, and YotaPhone 3 128 GB — $ 556. The official debut of the YotaPhone 3 was held in August 2017 in Beijing. Sales in China commenced in October.