Insiders from Silicon valley have shared the information with the BBC, according to which technology companies use various tricks and vulnerabilities in human psychology to induce dependence on their products. We have been discussing the topic of dependence on modern technology. Perhaps it has some Foundation.
According to the report, Facebook, Snapchat, Twitter and other companies intentionally develop an interface of its products so that it makes people addictive and were forced to spend on the social network more of your time.
Aza Raskin, the Creator of the infinite scroll, says that the social media pages scattered like a visual drug to which the users are getting used more and more.
The former head of the Jawbone and Mozilla confirmed that each element of the interface are the thousands of engineers and companies who study the habits of the people and their reaction to certain elements. Depends on everything, including the color of the button “like”.
Former Facebook engineer sandy Parakilas, who left the company in 2012, told the BBC that the leadership of the social network is fully aware that all their actions are aimed at the development of addiction in humans. The business model of social networks is to get people to spend more of his time, and then Facebook sells that time to advertisers.
Vice President of partnerships at Facebook, and products, told the BBC the following:
We work with third parties who are studying the habitual behavior of people on our platform and the Internet, and trying to understand whether there are elements that bring harm to people.
The press Secretary Facebook told Business Insider that the company’s intention best:
Charges incurred in the process of creating BBC Panorama inaccurate. Facebook and Instagram were designed in order to connect people with their friends, family, and what they need. Products can link you to loved ones who live far away or join a community of people who share your interests and support what is important to you. It is this goal that lies at the heart of every design decision, and at any stage priority becomes the evocation of affection.
BBC documentary Panorama is broadcast in the UK. It tells not only about Facebook but also on Twitter with Snapchat. The Creator of Snapchat has already told the BBC that his company does not use visual tricks. Twitter refused to give comments.
A new BBC film reveals the tricks of Facebook, Snapchat and Twitter that cause addiction
Ernest Vasilevskiy