Analytical company IDC has summed up the results of the first quarter of 2018, the market of mobile phones in Russia. As it turned out, consumer spending on the purchase of mobile phones continues to grow.
The volume of Russian market of mobile phones amounted to 1.63 billion U.S. dollars. According to analysts, this is a record figure for the first quarter of the year, exceeding even the value of the first quarter of 2014, the last year of market growth before the fall of the ruble. In terms of units, shipments also rose to a record for first quarter figures and 6.3 million units.
A quarter of the smartphone market in quantitative terms is still owned by Samsung. Huawei retains second place with a market share of approximately one-half the share of Samsung. Xiaomi continues to gain momentum and almost catches up with Huawei on a number of products sold.
Thus, the trend of purchasing more expensive devices. The average price of Android smartphone has increased to 175 U.S. dollars – the highest figure since the third quarter of 2014. Analysts say that Russian users prefer the functionality of the image, I want to get for their money devices with serious technical characteristics, and, compared with the period before the fall of the ruble, are guided less by fashion trends and ideas of image.