Figure of the day:
1 200 000
people pay for the music in Boom, Vkontakte and Odnoklassniki.
The music service Boom for the first time reported on the number of users. In June 2018, the number of activated paid and trial subscriptions to music services Vkontakte, Odnoklassniki and mobile app Boom has exceeded 1.5 million. Of these, about 1.2 million use the paid subscription and 303 thousand people activated a trial subscription.
Music in social networks Vkontakte and Odnoklassniki available without connection pay rate. Subscription includes additional background monitoring without restrictions on mobile devices, disabling advertising, and save tracks for listening without Internet the app Boom.
According to the developers, it is the largest licensed digital music ecosystem Russia has the largest legal library of audio tracks in Russia and the CIS. Mail.Ru Group, the parent company, in recent years, has signed a partnership agreement with Universal Music Group, Warner Music Group, Sony Music Entertainment and Merlin Network, Believe, The Orchard, First Music Publishing, National Music Publishers, and many others.