Every year the latest smartphone from Apple fans line up in long queues, and for many it has become the norm, and for someone and do an annual ritual for the acquisition of phone. But not only Apple is able to make people of the day to crowd near the shopping center. For example, recently in Germany in a queue for tech shoes from Adidas people were willing to stand more than a day.
The fact that world-renowned manufacturer of sporting products, Adidas has released a limited edition sneaker with a special technology, thanks to which the “body” of the sneaker has managed to build an annual subscription to use the services of the public transport system. Of interest is that the permit system in the transport of Germany resembles the one used in the major cities of Russia: in tickets embedded chips that go off when they bring to the terminal near the gate. However, as writes the German newspaper the Local, the engineers Adidas was able to implement the technology in which the terminal remotely responds to travel.
According to currently available information, the total number of pairs of sneakers, went on sale, does not exceed 500 pieces. The release is timed to the 90th anniversary of the Berlin transport system. Even the manufacturer did not expect such a rush, and due to high demand at the points of sale have formed long queues. As noted, the first customers came a day before the official start of sales to take a place in line to buy sneakers. And because of the cold weather many of them slept in tents and sleeping bags right on the street.
For tech sneakers Adidas lined up
Vladimir Kuznetsov