Lezersvraag: what brand values are you holy?

When Bob Dylan for the first time an electric guitar in hand took, with a significant portion of his fanbase. When Porsche switched from air – to water-cooled beetles, decided a part of the clientele that the measure was full…

Later they had drop-outs grumbling from the sidelines to ensure that their ex-lover vreemdging with ‘a SUV with 911 front’, ‘a whale with poepende hondkont’ and type plates, on which, in the graceful Porsche font, the letters “d-i-e-s-e-l” and “h-y-b-r-i-d” were written. I leave on the hated letters “P-D-K” but do not start, because then there are baby boomers hardcore Porsche fans to be resuscitated.

Crazy enough, the car enthusiast, especially when it comes to brand values, good hypocrite. Model year vans should be BMW, but can at Mercedes (just). A German car may not rattle, but when an Italian is that charming. In the range of Volvo, the Estate is a must, but a more practical Jaguar appears unmarketable. We buy cars often on emotional grounds, and certain brand values that are part of that.

Today’s question: When crocheting you? What are the ‘must-grab-thrown-brand value does change you in roaring fanboys that are crying for those good old time in a corner sit and sulk? When yours truly was the custom for the retirement of the Citroëns with hydro-pneumatic suspension, then it is i.m.o. been with the brand with the double chevron and have never had a truly innovative car.

With thanks to @italdesign for this guest article!


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