The future of AMG: more ‘S’ and an AMG Sports sub-label
Posted on 05-08-2014 at 22:53 by sir_smokalot – 19 Comments”
In the past, the world was simple: AMG was AMG and M was M. Customers bought a hardcore car with drive to the rear wheels. But times are changing, and sales should be up, also with AMG. For this reason it is the things differently.
In the past you had with AMG Performance Pack: this was an option that you have a small capital and koppelboost from the same engine. But at a given moment, went to AMG models just in 1 vermogensvariant release, exit, Performance Pack, so (just considering you under a similar name to the limiter of o.a. your S65 can remove).
Instead, it came with the introuctie of the E63 AMG facelift, the ‘S’variants: top models within their range that are more power combined with all-wheel drive. This is a package deal, you can (on the lhd markets) do not choose a ” S ” with rear-wheel drive.
In the future Mercedes a new spin on the term “S”: the AMG GT, next month is revealed, there is the regular version and as S, with more power but an unknown drive. Note: the already out of production final SLS AMG, only had rear wheel drive. Also the C63 AMG is probably one of the S-variant, only give sources that it is unlikely that the C63 AWD is going to get. In this case, the term S, thus, all the sides on.
AMG Sport
BMW has M Performance, Mercedes should be in there something. This is AMG Sport, a label that we’re already in april reported. The planned 372 hp C450 seems to be just the beginning, there is a whole series of opvulmodellen.
We fired as a result of the above train of thought a series of questions at the headquarters in Affalterbach, where we also neatly answer on had. In a very epistle of approximately 1-2 A4 pages knew the PR lady all the questions, however, are completely dead. An art that PR managers are generally good control, and there they are good drill paid. In addition to the obligatory kindly take understand that we do not talk about future models was the most concrete answer is the following:
Almost the entire scope of the AMG Performance Package is now reflected in the new AMG S-Models, which are being offered as a separate model variant. The combination of more output and torque in conjunction with all-wheel drive helps to ensure considerably higher levels of appeal and a significantly enhanced price/value ratio.
The above is perhaps for the purist swearing in church, but the sales figures of BMW M Performance and the large number of M135i place that you will encounter indicates that there is a market for such a segment. How the S-story is precisely materialized in the future we will experience. What great treasures you the chance to win a C63 with AWD?
Undoubtedly, the marketers in a nice subdivision going between AMG Sport – AMG – AMG-S – AMG Black Series. Maybe even a Black Series Ultra above?