The proof that Heineken the F1 is going to sponsor [updated]

Posted on 09-06-2016 at 15:55 by RubenPriest – 56 Comments”

We do not need to wait on an official answer.

The bierbrouwert confirms that all the sponsorship of F1, through a variety of billboards. While Montreal is preparing for the upcoming F1 weekend is the circus there built up, including the columns and signs with advertising. Let’s now Heineken in full regalia. Not so long ago it became known that the Dutch multinational company 150 million dollars in a 5-year deal would go stitches.

Heineken will keep the lips still stiff on each other, but in the world itself, it is already been announced a while ago that one of money in F1 is going to pumps. We now see that most of the promotional material along the way. In addition, it shows the above picture of a special Heineken terrace. This weekend will be the Dutch company with more information to come out about how the fork exactly in the stalk.

UPDATE: It’s official, Heineken get in the Formula 1. The bierconcern is a long-term commitment with FOM (Formula One Management) were entered into. The sponsorship commences with the Grand Prix of Italy (4 september 2016) on the circuit of Monza. Heineken is then in 2017 namesake of three Major Prizes, the name of the beer producer will not, however, on the Formula 1 racing cars.

Thirty percent of the sponsorship will be stopped in the campaign ‘If You Drive, Never Drink’. Former world champion Jackie Stewart is one of the ambassadors of this campaign. “If we make the Champions League or the World Cup Rugby sponsors, we say: go drink beer”, says Hans Erik Tuijt, director of global sponsorship.

The sponsorship of Heineken has nothing to do with the success of Max Verstappen, the preparations of this deal to play for almost two years. Max was not yet in the Formula 1.

Photo via @rickwinkelman Twitter