A sub-brand of Mercedes is BMW i-models attacks

Posted on 24-06-2016 at 10:03 by jaapiyo – 38 Comments”

BMW’s i-models are a ridiculous success. This is a thorn in the eye of the ancient competitor. What will that do?

BMW has intrinsically a head start on its traditional competition where it comes to hybrid and elektromobielen. Maybe not even necessarily in the technical sense, because Daimler is vuistdiep in electro, but PR-moderate. Because the i3 and i8 visually so distinctive from the normal BMW models, the audience immediately that this is a new kind of car. Something that you of a C350 Hybrid does not directly say.

This is a thorn in the eye of the brand from Stuttgart and, therefore, they choose to attack. Previously, we reported that Mercedes with an electric variant coming from all its models. There does, however, not for Merc. At least, not if we the German Handelsblatt may believe. According to them, is Mercedes with a new sub-brand that is completely will be engaged with eco-friendly cars. Mercedes has great experiences with sub-brands.

The sub-brand will stand-alone models for both Mercedes-Benz and for zustermerk Smart. For this year it is already an SUV confirmed that in October it is proposed in the ” Mondiale de l’automobile’ in Paris. This SUV is based on the GLC but of power provided by a fuel cell. With the introduction of this car will also be the new brand to be launched.