Why Kia is one of the coolest brands is

Posted on 18-04-2016 to 22:00 by perry_snijders – 120 Responses”

Well, I wrote once in Playboy that I was in love with Kia’s pr-manager (Tamara), so probably no one is seriously what I about the brand say. But still, I’m going to explain why I Kia is one of the coolest brands on the market. And no, I’m not drunk.

When I saw the Citroën E-Mehari affakkelde because that car is everything a Citroen should not be, someone named ‘the most acid unnecessary kutstuk in eleven years Autoblog’. When I wrote that I the Mercedes E-Class oogbalverbrijzelend found (and find), let someone know that this ‘negativity at the top’ was. Someone sent me even a message because he’s curious for what car my heart still beating faster. That is simple: for a Kia. I’m not the only one, because the best-selling car in the Netherlands in the first quarter of this year is the Kia Picanto. In those first three months, there were more than 3,000 sold-and that is remarkable for a car with a lulligheid that used to be reserved seemed on the Opel Kadett. Photos of Kia, from the good angle taken, with a copy in the correct colour and with the thick wheels on it, it still looks like something. But in the car park of the supermarket, where you can get them in white and silver gray, with plastic hubcaps on it, they seem too high and too narrow, and they generate an atmosphere that reminds you of a lunch with old bread and spoiled milk or a booming amusement park in the rain.

However, do not think the Picanto a mayfly, or that his success is a fluke. Kia was last year in sales, the tenth brand of the Netherlands — before brands like Audi, Mercedes, Skoda, Nissan, Fiat and Mazda. That success was, in part, to the Picanto due, but also other models score. So was the Kia Rio last year sold better than the BMW 1 Series or Audi A4, while the Ceed include the Fiat Punto, Mercedes A-Class and Volvo V70 defeated.

My deep-seated Kia-love is not the result of the success of the brand. What I great find to Kia, is that in a period of just slightly more than a decade to take seriously the car is arise. Or actually it is ‘created’ not the right word: the Koreans, packed with ambition, drive and consistently working on it. Something we at the time saw coming. The most important step on that field they put in 2006, when designer Peter Schreyer assumptions. The German previously worked 26 years at Volkswagen Group where he was responsible for a number of the best one Audi’s and Volkswagens (including the first Audi TT and Golf IV). At Kia he with a blank sheet of paper to begin, with the aim of familiegezicht for the brand to create. The most important element is the Tiger Nose, which is just as characteristic for Kia should be as the ‘kidneys’ for BMW.

Of course, the brand in those first years after Schreyer’s arrival, especially to practical, robust models; no dog was indeed on a fast or sporty Kia to wait. A Kia bought you because he value for money offered, or because he almost was, but never because you’re a horny fry found. Also there is now, however, changed, because with models like the pro_cee’d GT you have (on that ridiculous name) nothing more to explain. Also the 245 hp strong Optima GT, which will soon be coming on the market, is a car where you you do not have to be ashamed of. And then the Kia who struggles with the BMW 4 Series and Audi A5 is yet to come.

Still, a Kia is also a sensible purchase because the brand gives seven-year warranty. Admittedly, with a low mileage limitation of 150,000 kilometers, but still: it is more significant for longer than the two year guarantee that the premium you with pain and effort. And that guarantee is not the only source from which the confidence Kia has in its own products. Last year at the AutoRAI were on every position ad infinitum trained salespeople to snaarstrakke hostesses, except at the booth of Kia: there were real customers, who with their own money and a Kia had bought, ready to tell how their car is pleased with.

Last week showed Kia’s new Niro for the first time to the Dutch press. This was not marketinglul with a without salt story called, but someone who is not even in the Kia works: designer, Niels van Roij gave his opinion about the design of the new Kia.

When the Dutch importer they are already so far that a couple of old Kia’s in the showroom are: a K360, a Sephia, and a Elan. Every time the Koreans in Breukelen, need cars the basement in to be ridden: at the headquarters of Kia is exclusively forward looking. When the Dutch importer is, however, (rightly) stated that every brand that matters its past, cherishes.

I do not make any attempt to convince you: if you are a Kia after reading the previous still a soporific drowsy Korean shithok, I lie not awake of. Might are models like the Carens, Carnival and Opirus still too fresh in the memory to overall admiration for the brand to expect. If you like the way Kia to his brand builds even compare with the way in which another relatively new brand like Spyker that the past years did, go you might understand what I mean. If you like the performance of Kia in the past ten years compares with those of Alfa Romeo, then you’re going to really see: Alfa had a great name and a loyal group of fans but care nothing of it, while the Koreans of a moderate reputation and a modellenlijn nothing at all grew to be a serious take note. It is one of the biggest achievements in the industry over the past few years – and that while I, myself, ten years back also thought that Kia do not could do better than forget mediocre brands like Yue-Loong, FSO and Daewoo. Well played, Kia.