Koenigsegg honors Prince with Lilac Regera

Posted on 25-04-2016 at 13:34 by RubenPriest – 22 Comments”

Marketingflauwekul at the right time. At Koenigsegg and they understand how to do it.

A ‘living legend’ dies and the business makes good use of all the free attention with something special. Like David Bowie is suddenly everyone’s a fan of Prince. Did you know that the death of Bowie at that time caused a small increase of 2700% on Spotify when it came to luisteraantallen?

Also at Koenigsegg, they are a fan of Prince, and therefore they come up with this Lilac Regera. Digitally, that is. A mechanical product build is going a bit too far. Who the which hypercar from Sweden ordered should last about two years waiting for his or her new toy. Mustard after the meal as a Koenigsegg in 2018, with a special Regera would be so.

After a blue and a red Regera to have seen is purple again what else, right?

Gallery: Koenigsegg Regera (2016)

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Gallery: Koenigsegg Regera

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