BREAK! Heineken is going to money in the Formula 1 pumps

Posted on 11-05-2016 at 11:55 by MauritsH – 108 Comments”

One of the most famous beers in the world is going to be a piece of the action of the PR machine that Formula 1 is called.

According to the sleuths of Autosport.com it is the largest brewery of the country prepared to no less than 150 million dollars in a 5-year deal to cross. It involves a “significant trackside presence” from the Grand Prix of Canada. So expect mainly a lot of green advertising and related promotional materials.

The deal was directly between Formula One Management (the toko of Bernie Ecclestone) and Heineken are closed. Parties involved in the agreement are delivered, so far, no comment. However, the above-mentioned site heard that several teams were approached by Heineken in the context of individual sponsorship. Those who have a chance on the expensive stickers on the car, is still not known. Especially for the huisaccountant of the brand: HERE you can read what an F1 team per year some costs. Success.

We have questions with regard to the how, and what outstanding with Heineken. As soon as we answer, you can read it here.

Thanks to @uncivilsum for the tip! Image via