Chrysler wants 2x as much to sell cars in 2018, without SRT

Posted on 06-05-2014 at 22:09 by bart_m – 10 Comments”

Fiat is also ambitious with Chrysler. In 2018, the sales more than doubled compared to last year.

To achieve this, wants Chrysler to own say of its luxury image. Or that image at had I do not know, but it remains a brand with a vague positioning. In the coming years like they are going to mix between brands like Hyundai, Kia and Toyota.

Chrysler will be a compact sedan, a crossover and an MPV on the market. A number of them will be a hybrid drive. The new positioning must ensure that the target audience of 3.5 million to an ambitious 11.1 million potential buyers increases.

Sold In 2005 Chrysler more than 800.000 cars. Last year was the counter to 350,000. It is so hard toil for the Italians/Americans, but there they are apparently not averse.

SRT back to Dodge
The trip of SRT as a standalone brand under Chrysler’s past. Chrysler wanted the brand SRT bets with the Viper as the flagship. Now this of course is, the name Viper back again to Dodge. This brand will together with SRT as huistuner the performance fire. The plans will Chrysler mid-2015 to have implemented.

They do in the coming years in any case will not get bored at Fiat.