Just call me “Moto“
The main and most painful of all the reforms of the Chinese leadership — the “dissolution” of the American unit inside Lenovo. Motorola ceases to be an independent smartphone maker and is transformed into a smartphone manufacturer “Lenovo” medium and premium classes.
Outrageous? How! The walk replica with various degrees of indignation, starting with the Lenovo reproaches in “the enslavement and killing of” legends and jokes continuing: “selling smartphone manufacturer Rola, inexpensive”. But the logic in the actions of the Chinese are still there.
Let’s start with the traditional “first get”. A very long time Motorola was loss-making — eight years of commercials in a row for sure. And this is a signal that you need to change something in Conservatory. Lenovo decided that to live “separate reservations” and do the same in the U.S. and Beijing and will be expensive, and illogical.
Presentation of Motorola smartphones in Moscow
Of course, future smartphones under the name of “Moto by Lenovo” will cut the eyes of fans of the brand. But just as in all former years resented Lenovo ThinkPad, and before Sony-Ericsson, Fujitsu-Siemens, BenQ-Siemens. And nothing got used. The main thing is that smartphones are of good quality and with a twist.
Model line stretched for four positions: waterproof budget Moto G, the middle class in the face of the Moto X Play, subfragment-dude Style Moto X and the Moto X the most Force with the coolest features and shatterproof screen. In the world market of smartphones is new, and something fresh, the company will present at the end of February.
First impressions of the smartphone
Corporation managers promise the close collaboration of American and Chinese engineers in the future, but here in Russia the new items have no relationship with modern smartphones Lenovo. And that’s good, because under the wing of the Chinese company already has collected some of the most diverse “currents”. Read about another “daughter” Lenovo — ZUK.
The Motorola smartphones back in Russia, officially
The hardest thing will be the budget Moto G in our difficult times when you have to get out and buy Chinese smartphones, looking only at the specs for their 17 thousand, it is not much surprise in “iron”. But he, like all other Moto smartphones, conscientiously built, handsome and reliable.
Design unkillable display Shattersheild
However, Lenovo didn’t promise to knock down the buyer prohibitive characteristics on spent. Feature of Moto — lightweight “factory” Android no-frills. It added only small convenient touches: the screen shake to activate flashlight from the flash, and in an X Style and the older models you can control the smartphone with gestures above the screen. You can switch music tracks, find out the time and check notifications even with the hands in the grease and naperechet mixer, or with a piece of chicken grilled in his hand. All smart phones except Moto G, there is a quick charge, and in itself the consumption, as stated by the company, the Moto is quite moderate.
The Moto X main feature of the Force — resistant screen, even excessive in its indestructibility for household use. The design allows you to repair a 5.4-inch screen “a little blood”, just replacing “down the glass,” not the entire “sandwich” with the matrix.
But keep in mind that with all the safety margin X Force has exactly the same “civil” manufacturer’s warranty and for any documents not held as a high-impact smartphone. If you managed to “kill” the speaker, the motherboard or camera, nobody will repair such defects free of smartphone.
Plans for tomorrow
Lenovo representatives said the merger of the corporate shell Lenovo (VIBE UI) and Motorola software developments. MotoBlur is unlikely to be excavated, but the Chinese assured the journalists that “to rewrite the history of Moto from scratch” Lenovo will not. Promise to please and fans of pure Android, and fans of Chinese variegated functional add-ons.
In America attracts buyers Moto tool Moto Maker, where you can collect your smartphone: choose the color of the panels and edging, materials, memory, case and even order the engraving. In Russia will not, because to move the whole zoo of possibilities on the Russian market will be troublesome and expensive, and this means an increase in prices. Lenovo has promised to figure out what stuff on the part of the decorations like the Russians, and implement the most desirable “features”. And yet — smartphones in white and black housings with two interchangeable colorful back covers.
Despite the fact that some time Google waving patents “Motorola” the bow of Microsoft, the relationship with redmonton good at Moto — impact sales of Lenovo computers with Windows included. About Motorola smartphones on Windows the company representatives are silent, but promised steps towards Microsoft in the near future.
Smartphones Moto will not compete with the line VIBE, because Lenovo will always create the cell phones are simpler, and at the mercy of Moto will give “chic”.
Smart watch Moto will come to my country later: Lenovo skeptical about such gadgets and think whether now is the Russians such unpopular and expensive “toys”. But tablets until Moto does. The Chinese call: “Buy Lenovo tablets — and so we are releasing for every taste”.
Presentation of Motorola smartphones in Moscow
What does Motorola
In ancient times
If turned inside out the popular saying, we can say that all is well forgotten old becomes new. Today, we hear absolutely other manufacturers, in addition to army users of mobile phones is already enriched by those who did not catch the peak of popularity of Moto in Russia or remain an adherent of another brand, not being aware of what the “American manufacturer of radios” else does.
To take the Wikipedia, we will not, therefore, now do without savoring the prehistoric inventions of the company. Just know that started with the release of Motorola batteries and car radios (there and “motor” in the title), then took off at the expense of quality radio stations for soldiers during the Second world war and after the war turned his attention to cellular communication. In the years when mobile divisions of Samsung and Apple in the project was not, Motorola released the first cell phone, and later the world’s first clamshell. In General, many different brands-clowns of the modern age, which progress only in the cores and megapixels, the legendary “motor” has little in common.
Several decades Moto was in great demand in the home market — in the USA, built towers, and cell phones. As a manufacturer of phones the company showed up in Russia at a time when the Russians were “new” and the blazers — “crimson”.
In the twenty-first century
When the era of cellular communication “for the elite” in Russia is over, the phones finally became popular. These are great times and we know Motorola.
One of the first models that really “went to the people”, became Motorola T190 — in 2001-2002, it was snatched up for relish modern size and filling at a reasonable price. That is, the positioning of the brand was for buyers the equivalent of a modern “right” of Chinese manufacturers. For connoisseurs of premium model produced better, but became popular only phones, which promoted the operators.
Motorola T190 — honored hero for the dissemination of mobile communications in Russia
Then began the era of polyphony, a first color displays and the fierce competition among the few handset makers. At the time, the word “mobile” sounded cool regardless of the model, but each of the brands already had its own face.
Nokia immediately took the image, like the Apple iPhone thoroughly, prestigious, expensive. Innovation model comes at a price, but serious mass was lost in the bells and whistles competitors. And the approach “why do you have so many settings? You that has nothing to do, except the phone up to alter?” was painfully similar to the modern songs of Cupertino.
Ericsson to buy it from the Japanese Sony, was like the current BlackBerry is a serious uncle bought functional but not the most modern business phones, and if not the guys from the land of the rising sun, the Swedes are like the same or went down, as it does today “BlackBerry”.
The great and severe budget C-series. From unkillable phones-centenarians to multimediya with a camera and Internet on the cheap
Siemens resembled the contemporary products of ASUS smartphones, in and cheaply, with very fancy stitching, sometimes with my life. Opinions about the brand similarly varied from “Yes for such money better not to find!” to “jeez, why am I not overpaid for the Nokia and bought this buggy scrap?”.
Phone with the cool speakers – Motorola E398
Designer of everything from Windows Mobile phone Motorola MPx200
And Motorola? If HTC and Lenovo had a daughter — exactly what she looked like. Very strong low-end models C-series, sometimes with constructive-connecting slips, as in “Chinese”, scandalously beautiful fashion representatives (only one rotator V70 makes a noise, and “clamshell” RAZR V3 has become a sex symbol among mobiles) to the best of Taiwanese tradition and a huge amount of experimental nothing on similar models, like these two brands combined.
Motorola RAZR V2 as Marilyn Monroe – regardless of personal relationships stare
Phone-razor in the case “monoblock” — SLVR L7
And, just as HTC, Motorola became a hostage topping metal phones, I have lost the smartphone market (MPX 200 and 220 were few, and Symbian and Windows Mobile running the market) and hit in late experimenting with some variations of Linux (Hey, Microsoft-Nokia).
The Americans were smart enough to not “collapse”, as did Siemens and not allowing you to “swallow” itself to another manufacturer, as was the case with Nokia, but time was lost, and even good androidofony could not rescue the company.
Mysterious and mega-geek Linux smartphone – Motorola MING A1200
Long before the market flooded with smartphones”remnants” Motorola released the sleek streamlined PEBL V6
Modern times
Samsung threw wads of money smartphones on Windows Mobile and Symbian coupled with “calling” on their versions, Nokia was in trouble, and Sony-Ericsson only designed the first Xperia. But this time Motorola has released countless versions of the RAZR and was losing market share. Android smartphones have gone well in the US but in most countries are unable to take the lead. To support older models lacked resources (many geeks still hate Motorola for past problems with the update version of Android), and in the development of new invest was obtained with difficulty. But help came from not waiting, and for some time Motorola have been “a political weapon”.
The release of the first iPhone launched endless patent litigation between Apple, Microsoft and Google. Apple and Microsoft computer the shaft was patents, but Google was only a search and was forced to “gold-plate handle” too many colleagues. So the search giant took in 2011 and acquired one of the oldest manufacturers of phones — you all already knew what.
One of the best QWERTY-klaviaturys in history – the Motorola Droid 3
For someone as this will be opening, but Google is not able and does not like to develop a device for daily use. Here unmanned vehicles to do, or decipher the human DNA is different. Therefore, in the internal Affairs of Motorola, the search engine has tried to stay out of: engineers gave funding for the production of new models, cell phones received the latest Android version and updated (your own shirt closer to the body). In 2013 the company rolled out a very successful budget Moto G and presented “tuning shop Moto Maker”, in which it was possible to order the smartphone with a unique design for a modest sum. Finally, the Motorola smartphones were formed in solid line, and the crown of life under the wing of Google has become a fancy Nexus 6 is a smartphone, in which actively participated the search giant.
But the explosive growth under the wing of Google’s Motorola did not show, and the producers of androidofony were askance glances on Google, wait, when he will “push to pull” the market with smartphones of their development and will become the only manufacturer of cell phones with “green robot”, as Apple with its iOS.
Google from such gossip and unrest quickly tired and instead of “pull the ears” of Motorola up, we excavated yourself of patents from a subsidiary and put it up for sale. Help from foreign countries: Lenovo, which in the same way a few years ago got computer business of IBM was bought by the famous smartphone maker and now creates its recent history.