Opera presented a new service — Club Opera Apps. In the framework the user will be offered unlimited opportunity to download paid Android apps and games just for paying the subscription from the mobile account of the subscriber, instead of buying each app individually.
As planned by the company, such distribution system will cover an additional layer of mobile users, especially in emerging markets with a lack of penetration of Bank cards.
The first Asian partner for Opera Opera Apps Club is Indian operator Idea, the third largest in India. Opera Apps Club can be adjusted to suit the preferences of the partner. So the Idea was to focus on the game and the project was launched under the name of Idea Games Club.