Buying Trends: so clothe us in Europe our cars

Posted on 30-04-2014 at 13:35 by sir_smokalot – 18 Comments”

In the most sun-drenched countries is the sunroof suspected little checked, and the statement, ” with a white stick for you‘ is no longer of this time.

Between the preferences of the consumers from country to country a lot of differences. This is information that is essential to, as an organisation, you have to offer as well as the demand from the market to tune, and this is also wildly collected from the importers. Ford does with his Car Buying Trends, a book open about what its customers think are the most important.

With a global jaarafzet of approximately 6 million cars among people who largely, in a very modal category is Ford a car manufacturer who pre-eminently a reliable set of data can provide about what the average European wants. Of 22 different countries, the data is swept on a heap, and there were lists. A lot of lists.

The netherlands

For the Netherlands is, that we with 85% of all Europeans the most often for Cruise Control go (gosh, how is that possible?). The Hands-free tailgate of the Kuga is here in the taste (93%), as well as the Lane Keeping Aid (19%). Of vending machines, however, we have nothing (3%), and the PowerShift-baking, not at all (1% of the vending machines).

This last in contrast to Russia, where 45% of the customers an automatic check. I would also do, as I do every day 3 hours on the Moscow Ring stood. Automatic air conditioning is with us and the neighbours is very popular (77% in belgium and 71% in NL), Irish, and Turks, by contrast, run rather on the buttons; here are the percentages at 1% and 4%.

Dieselen

Remarkable results? The Dutch Ford-rider dieselt very little, only 33% choose a zelfontbrander. This compared to 53% of the Belgians and 64% of the Turks. The European average is 41%. 100% of the Turks takes a rokerspakket, in the Netherlands is 4%, in Belgium even by 0.4%.

Most sought after color

We close with the 10 most popular colors on the European Fordjes (HERE, the Top 10 overall):

#1 white
#2 black
#3 grey
#4 silver grey
#5 blue
#6 red
#7 brown
#8 green
#9 orange
#10 magenta

Photo: not-so-very-representative Focus RS 500, autojunk.