Premium sales H1 2014: BMW leads, competition runs in

Posted on 08-07-2014 at 12:05 by sir_smokalot – 40 Comments”

The first half of 2014 is done, time to take stock in the verkoopstrijd of the German Three-BMW, Audi and Mercedes. And it is extraordinarily exciting in the Germanenwedloop!

Let’s start by stating that all three manufacturers, with double growth rates are excellent. The top 3 as he already has a number of years remained unchanged, but the differences are smaller.

BMW delivered in the first six months of 2014 886.347 cars with a blue-and-white badge, an increase of 10.2 %.

The number 2 Audi, it recorded an increase of 11.4 %, and sold 869.350 models with four rings, a fraction less than the leader. Audi knocks more on the door of BMW

Mercedes-Benz continues its catching-up process continues, Das Haus recorded by 12.8 %, the largest increase was 783.520 sell. Still marked the third, but as said, they walk in, relatively speaking. This is also necessary because a greater volume, you have a relatively smaller increase is required to you lead to maintain.

If this is what to abstract sound: a look at the absolute values in the following table. Herein, you see that Mercedes, but narrowly and more cars are sold than competitor Audi. And ultimately, it is the absolute numbers that count, not the percentages.

MerkH1 2014H1 2013Verschil absoluutVerschil relatively

BMW

886.347
804.227

82.120

+10,2%

Audi
869.350
780.467
88.883
+11,4%

Mercedes783.520
694.61088.910+12,8%

Please note: the above figures are purely of the individual brands. When we group figures look, the BMW Group (BMW, MINI, Rolls-Royce) for the first time more than 1 million sales. This is the price the sales target of 2 million for this year. This was a target for 2016, but was earlier this year to 2014 early.