So anyway: Audi comes with its own Volkswagen Up variant

Posted on 23-10-2013 at 18:57 by ricardo – 44 Comments”

Audi serves a large part of the automotive market, but in the smallest segment, they are not present. Something where, according to Audi chief Rupert Stadler quickly change. With a omgekatte Up.

In an interview with the German Manager Magazin gives Stadler to that Audi in the coming years heavily investing in new production lines, production facilities, and therefore also in the new models. A number of future type names buzzing all longer around, such as the Q6 and the Q8. Crossovers and SUV’s that the line-up of the Q3, Q5 and Q7 a little further complement. Audi would be the high cost and reduced profit margin to take for granted, because they are “from 2016, will benefit”, says Stadler, who also let slip that the brand in 2020 on an annual basis, 2.4 million cars would sell.

The Up as a base

An additional asset for more cars to sell to a small but premium city car to create. And there comes the Up to the corner, because that will According to Stadler as a base. The not determined unsuccessful Up all of two derivatives within the Volkswagen Group, the Seat Mii and Skoda Citigo. On the grille, bumpers and what logo’s after they differ not from the Up, so the question is whether Audi’s Up-variant will differ. The same path as the Seat and Skoda would still be a bit skimpy for a brand that has ‘premium’ claims, but modifications to the body or platform would once again sky-high costs. Choices…

What do you think: is Audi a whole new twist on the Up throw, blijfte at what other bumpers & logos, or is it something else, such as a crossover to the Opel Adam and its allies to attack? (via Reuters)

Here our earlier interpretation of the Audi A0, or how this stadsdandy also going to be called.