Maserati is not a competitor for the Macan build

Posted on 17-03-2015 at 11:13 by CasperH – 17 Comments”

A smaller SUV under the upcoming Levante is not a good idea, thinks the CEO of the company. But is that really the case?

At the end of this year, Maserati the Levante in production, an SUV that struggles with cars like the Porsche Cayenne. You would think that in the growth plans of the Italian brand, so also a competitor for the Macan would fit, but Maserati has let us know that is not going to be.

The reason for this is that you are afraid to compete with their “own” products from the stables of Jeep and eventually Alfa Romeo (we have our doubts), according to an interview with CEO Harald Wester. The CEO holds a very small door open: “In this business, you should never say ‘no’ in a dogmatic way, but my personal opinion is that Maserati wouldn’t want to go below the Levante in size.”

It seems to us a little bit of nonsense to stay away from products that you already have in your own group offers. The Porsche Macan proves that actually, even though compared to the Audi Q5. Those two cars can exist side by side, despite the fact that they are in the same market segment to enter and technique to communicate with each other.

Maserati wants this year to 50,000 cars and sell in 2018 to 75,000 cars to the right man. For this purpose, the model portfolio is still a piece should grow, the treasures we so in. What do you think, has Maserati, a model below the upcoming Levante need?

Photo: the retired Maserati Kubang, which of us ever had an idea to give of how the Levante will look like.