Marchionne: Ferrari brand successful only if F1-team wins

Posted on 13-03-2015 at 21:02 by MauritsH – 13 Comments”

The black sweater at the head of the Fiat group is candid.

Uncle Sergio stressed in Geneva yet again the importance of success in the Formula 1. Earlier, the disappointing performance of the Scuderia already, in part in response to Luca di Montezemolo out the door to push, but now grootverdiener Marchionne even further by stating that Ferrari only can be assessed on the basis of the performance in the Formula 1.

What it regards are the street-legal car’s only a logical, consequently, in Ferrari’s racing activities and the importance of success in racing is never to be underestimated. Can being, but under Di Montezemolo’s leadership, the Italian brand has become a very profitable business that almost every year new recordomzetten, also in the following years after Schumacher.

Marchionne’s view on the matter seems more like what romanticized, and above all old-fashioned. The age-old adage “win on sunday, sell on monday” is not of this time anymore. We can in any case not imagine that there are actually buyers from a P1 or 650S have been made by McLaren’s moderate F1-performance doubt.

On the other hand is the Formula 1 be the testing ground for new technologies that later find their way into street-legal car. So was Ferrari, for example, the first in the king’s class -in 1989 to be exact – with the now well-known flipperbak and it was there in 1997 as one of the first major brands to use the system on a street-legal car to deploy on the 355 F1).

It is, in any case, hope that Marchionne, the brand values of Ferrari is not to neglect, primarily at the F1 focus. Fortunately, it promises the fresh 488 GTB a lot of good things and it seems that Ferrari this weekend as one of the few teams the connection with Mercedes.