BMW boss fears for loss premium lead

Posted on 18-03-2015 at 13:55 by sir_smokalot – 68 Comments”

Audi is to BMW in the battle for the meese global sales on the heels, and know that CEO Norbert Reithofer also. He walks today ahead of losing the lead.

Quite a few years in a row sells BMW more cars than Audi and Mercedes, but each year the margin is smaller. And although BMW the craziest jumps to but market share to keep the brand, for example, no car in the kleinsegment, and Audi with the A1. This allows the Ingolstadters the baton still going to take over the competitor from Munich, so reasoned Reithofer today at the annual presentation of the sales figures.

Oh, if you don’t have the most sell cars, there is always the argument that you do not for quantity, but for quality, doesn’t it?