Alcraft gives British automotive design with a twist [Range Rover]

Posted on 08-12-2013 at 20:03 by maru – 21 Comments”

The new British design and engineering company Alcraft Motor Company is that the car brands from their home country, however an update can use, starting with the Range Rover, Land Rover, Jaguar and Aston Martin.

Instead of watching the great masters at the established auto brands, were students at the Royal College of Art in London with the trend of cars to personalize. They knocked on the door at Alcraft, that them, but all the time wished to sponsor. Their study object was the Range Rover, which was further developed by Alcraft design consultant Matthew Humphries, the former head of design at Morgan Cars.

To the Range Rover best of British design to give, the lines simplified and given a more timeless appearance. A gentleman cruiser, which at the same time very down to earth happens. This is completely in line with the philosophy of Alcraft, in which the history and British style will continue to comply with the pimping of cars.

According to Alcraft, this is a gap in the market. In a survey, more than half of the ‘reacreeps’ to the British style, craftsmanship and history are very important in the choice of their new car, even though the reason most of them are in a non-British brand.

The Range Rover is just the first example of what we should expect from the stables of Alcraft. Currently, we check whether there is a market for packages for the Range Rover in both the regular version as the Sport and Evoque models, Land Rover Discovery and Jaguar XF Sportbrake. They are also not averse to an Aston Martin of a new look.

Gallery: Range Rover study

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