This is the new logo of Alfa Romeo

Posted on 25-06-2015 at 15:27 by ricardo – 42 Comments”

If the Alfa Romeo Giulia to be a success, then this is the badge that we will encounter in the streets.

The preview of the Giulia in QV trim Alfa Romeo yesterday gave was at the same time, the opening of a completely new museum in Arese. The piece of the holy Alpha-floor is called ” La Macchina del Tempo’ and it is situated 69 models of the brand. Of the first 24 HP, 6C 1750 Gran Sport, 8C Touring to the final phasing out 159 F1 car. As of June 30, the public is allowed to come and watch.

No more gold

The Alfisten pulled yet another innovation out of their maatpakmouw: there was a new logo presented. It looks largely the same, but the differences are obvious. Where other brands the color correct are going to embrace it, to take the Italians in the logo farewell to the gold accents. This is replaced by silver metal. Further, it is the dividing line between the flag and the snake disappeared, and the background is changed, so that there is more to create depth. Also the characters are a little shrunken.

But what can you eat that snake exactly?

What it was in 1910 designed Alfa logo means? Well, it consists of two symbols. The white flag with red cross is derived from the symbol of Milan during the crusades. On the right, a snake is depicted, the symbol of the Visconti family. Some say that it is a dragon. And there is a person eats, but according to another reading comes the man right forth from the mouth of the monster. For those who really into aluhoedjetheorieën is: it is said that the serpent is a Saraceen AKA Muzelman AKA Arab’. But that does Alfa prefer not to hear.

Anyway, below Alfa’s logo evolution through the years. Anyone have a favorite?