How much percent of the cars purchased by people aged 65+?
Posted on 19-06-2015 at 8:29 by Dizono – 56 Comments”
They are often identified with the white-gray head, the matching ANWB-stuffed raincoats wet and their some dubious autosmaak: 65+there. But how many percent of the nieuwverkopen we have in the Netherlands is actually due to this age group?
Friend of the show, Jasper Deleted from VWE searched it out and came to the shocking conclusion that people aged 65+are good for less than 29 percent of all nieuwverkopen! Now is the average age of the car buyer, different than most car adverts want you to believe, anyway quite high at nearly 57 years, but the proportion of pensioners among car buyers in the last few years has exploded: in the period 2007-2012 was that share approx. 20 percent.
This is what we need for the honesty in mentioning that the number of 65+’ers in our country anyway, the last few years considerably increased. Last year, according to the CBS is still an increase of 36 percent over the period 2000-2014. We look at the absolute numbers, the age group compared to 2007, something even fewer cars go buy. The decrease is only the smallest of all the categories. Also notable is the peak of 56-65 in the great depression, which they do twice as many cars bought in 2007.
Recently, the group of people aged 65+are again the most important age group, 46-55 and 56-65-categories for a third and second place referring. As a result, the ranking again nicely in order: the younger you are, the less likely it is that a new car will buy. What remains is the question: which car brands do well under the elderly fellow man? Take a gamble…
Photo: daanvdschepop on Autojunk.nl